Without having set foot inside you know it’s going to be pricey by virtue of its location—smack dab in downtown Phoenix. Big, modern, high-rise of condominiums called The Summit; twenty floors of upwardly mobile luxury.Back in 2004 these babies started at $300,000 for the smallest unit and went up to $1.2 million for the better-than-sex suites.
I don’t follow real estate close enough to have any idea how well this project turned out, but I know there is some kind of pending litigation on the property. But with lots of speculative investment back in 2004-2005 and Wall Street hitting the flush lever on the economy, things likely ain’t so sweet as they thought.Nice enough building though, close to two major sports venues—US Airways Center, home to the NBA’s Phoenix Suns, and MLB’s Diamondbacks home Chase Field, restaurants, and downtown (if you happen to work near there). Our downtown isn’t exactly what I would call “vibrant” but it’s not completely derelict either.
Given all the eyeballs that might potentially be upon it you might think the marketing effort would be crisp and persuasive.
Eh . . . not entirely.
As I walked by on the east side of the building I noticed a large sign placed prominently in the window to entice the young and affluent to step inside and look around. Here’s the sign (lots of reflections in the glass so you you have give it a good looking at):
Did you catch it?
It stands out like a booger on a white shirt. At once repugnant and mesmerizing in its sheer scope of dumbass.
The placard reads “Have it all in Downtown. An Urban lifestyle in the heart of Phoenix.” I’ll let you drink in the last line. It’s hard to see, but here’s a slightly enhanced selection of it:
You’d think, somebody in marketing would have proofed these before telling the printer to proceed.Then again, maybe they did.